Innovation seems to the key as far as Mollywood is concerned, with a new wave of new gen filmmakers dealing with bold themes and out-of-the-box subjects. These filmmakers are now ready to go to any extent to make their films stand out and they use several new strategies to woo the audience to theatres. We look at a few trends that have gone viral on the Mollywood scene. Colloquial touch Malayalam films are known for their rooted-to-reality subjects. But of late, the language in films too has undergone a sea-change. It has because more 'original' or colloquial. The characters in V K Prakash's Trivandrum Lodge, Aji John's Hotel California, Vinay Govind's Kili Poyi and Lal Jr's Honey Bee speak...
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